US Hummus Market Growth Driven by Plant-Based and Healthy Snack Trends

 

Overview of the Market

The U.S. hummus market has witnessed remarkable growth over the past decade, evolving from a niche Mediterranean dip into a mainstream staple across American households. Once confined to specialty food stores, hummus has now become a popular choice in supermarkets, convenience stores, and online platforms, reflecting changing consumer eating habits. The market is estimated to grow from US$ 982.9 Mn in 2024 to US$ 1,728.4 Mn by 2031, registering a strong CAGR of 8.4% during the forecast period. This robust growth reflects rising demand for plant-based, protein-rich, and healthier snacking alternatives in the U.S.

The leading product segment within the market is classic hummus, which remains the most consumed variant owing to its authentic taste and versatile usage across dips, spreads, and meal accompaniments. However, flavored hummus varieties such as roasted red pepper, garlic, and spicy jalapeño are increasingly gaining traction among younger consumers seeking new taste experiences. Regionally, the Western United States leads the market, driven by a strong health-conscious population and the presence of multicultural communities that have long embraced hummus as part of their dietary traditions. This regional dominance is expected to continue as consumer preferences shift toward healthy, convenient, and protein-rich plant-based foods.

Key Highlights from the Report

• The U.S. hummus market is expected to grow from US$ 982.9 Mn in 2024 to US$ 1,728.4 Mn by 2031.
• The market is projected to secure a CAGR of 8.4% between 2024 and 2031.
• Classic hummus remains the leading product segment due to its wide consumption.
• Flavored hummus is witnessing rapid growth driven by younger demographics.
• The Western U.S. region dominates the market with strong consumer demand for plant-based foods.
• Expansion of retail and e-commerce distribution channels is fueling overall market growth.

Market Segmentation

The U.S. hummus market can be segmented based on product type, packaging, and distribution channels. Among product types, classic hummus dominates due to its traditional flavor profile and broad consumer acceptance. However, flavored hummus varieties are rapidly growing in popularity, with brands introducing innovative options such as chipotle, sun-dried tomato, caramelized onion, and beet hummus to appeal to adventurous eaters and health-focused consumers. Dessert hummus, such as chocolate or pumpkin-spice variants, is also emerging as a niche but fast-growing segment.

Packaging segmentation highlights the importance of tubs and single-serve packs. While tubs remain the standard for households, single-serve packaging is increasingly popular among working professionals, students, and fitness-conscious consumers seeking on-the-go snacking options. Distribution channel segmentation shows that supermarkets and hypermarkets dominate sales, with major chains offering wide assortments of hummus brands. However, online platforms and convenience stores are becoming key contributors, driven by consumer preference for hassle-free shopping and subscription-based snack delivery services.

Regional Insights

Within the U.S., the Western region is the largest consumer of hummus, fueled by strong multicultural influences, health-conscious populations, and an established market for plant-based foods. States such as California and Washington are at the forefront of this trend, with widespread availability of both branded and artisanal hummus options.

The Northeastern U.S. follows closely, with cities like New York and Boston driving significant demand due to their diverse populations and strong inclination toward healthy lifestyles. The Midwestern region is witnessing steady growth as awareness of plant-based proteins spreads, while the Southern U.S. is gradually catching up, with supermarkets and specialty stores introducing hummus to consumers increasingly exploring international cuisines.

Market Drivers

The U.S. hummus market is being propelled by multiple factors. First, rising demand for plant-based diets and vegan lifestyles has significantly expanded the consumer base for hummus, which is naturally dairy-free and protein-rich. Second, health and wellness trends have positioned hummus as a healthier alternative to mayonnaise, cream-based dips, or processed spreads. Additionally, hummus is gluten-free, making it suitable for consumers with dietary restrictions. The growing popularity of Mediterranean diets, which emphasize plant-based proteins and healthy fats, has further fueled market demand. Lastly, product innovation with new flavors and packaging formats has expanded hummus’s appeal across diverse age groups.

Market Restraints

Despite its growth, the hummus market faces several challenges. One of the primary restraints is the short shelf-life of hummus, which makes logistics and storage more complex compared to shelf-stable dips. Moreover, supply chain dependency on chickpeas exposes the market to fluctuations in raw material prices and availability. Intense competition from other plant-based dips such as guacamole and salsa also limits market expansion. Additionally, while hummus is increasingly popular, consumer education remains necessary in some regions, particularly in areas less familiar with Mediterranean cuisine, where hummus adoption is relatively slower.

Market Opportunities

The U.S. hummus market presents numerous opportunities for expansion. The increasing demand for organic and clean-label hummus is one such opportunity, as health-conscious consumers seek products free from preservatives, additives, or artificial ingredients. Growth in e-commerce and direct-to-consumer models offers brands the chance to reach new demographics and build loyalty through subscription services. Additionally, partnerships with restaurants, cafes, and fast-food chains to incorporate hummus into wraps, salads, and bowls provide new avenues for revenue. Finally, ongoing product innovations, such as dessert hummus and functional hummus with added probiotics or superfoods, open fresh growth opportunities within the market.

Reasons to Buy the Report

1. Understand the market’s projected growth and detailed outlook through 2031.
2. Gain insights into consumer trends driving demand for plant-based snacking.
3. Analyze detailed segmentation by product type, packaging, and distribution channels.
4. Explore regional consumption patterns across the U.S. market.
5. Identify key players and strategies shaping competitive dynamics in the hummus industry.

Frequently Asked Questions (FAQs)

How Big is the Market?

Who are the Key Players in the U.S. Hummus Market?

What is the Projected Growth Rate of the Market?

What is the Market Forecast for 2031?

Which Region is Estimated to Dominate the Industry through the Forecast Period?

Company Insights

Key players operating in the U.S. hummus market include:
• Sabra Dipping Company, LLC
• Tribe Mediterranean Foods
• Hope Foods, LLC
• Lantana Foods
• Boar’s Head Brand
• Cedar’s Mediterranean Foods, Inc.
• Kronos Foods Corp.
• Strauss Group (via Sabra partnership)
• Fresh Cravings Hummus
• Ithaca Hummus

Recent Developments:

• In 2024, Sabra Dipping Company announced the expansion of its production facility to meet rising demand for flavored hummus and single-serve packs.
• In 2025, Hope Foods introduced an organic line of dessert hummus targeting health-conscious consumers seeking indulgent but nutritious snacking options.

Conclusion

The U.S. hummus market is on a strong growth trajectory, expected to nearly double in size from US$ 982.9 Mn in 2024 to US$ 1,728.4 Mn by 2031, reflecting its widespread adoption as a healthy, versatile, and plant-based food option. With strong demand driven by health trends, cultural diversity, and product innovation, the market continues to expand across regions and consumer segments. While challenges such as shelf-life limitations and raw material dependencies persist, opportunities in organic offerings, e-commerce growth, and functional hummus products provide a solid foundation for future growth. As consumer preferences evolve, hummus is set to maintain its position as a cornerstone of the plant-based snacking industry in the U.S.