Argan Oil Market Growth Supported by Vegan Omega Supplement Potential

 

Argan Oil Market Share and Trends Analysis (2019–2032)

The global argan oil market has witnessed a remarkable transformation in the past decade, evolving from a niche luxury ingredient to a mainstream essential across multiple industries. From cosmetics and personal care to food, beverages, and pharmaceuticals, argan oil’s versatility has positioned it as a high-demand commodity on the global stage.

According to market projections, the global argan oil market size is expected to reach US$ 368.6 million in 2025 and soar to US$ 835.5 million by 2032, growing at a robust CAGR of 12.4% during the forecast period (2025–2032). This growth is underpinned by increasing consumer awareness, clean beauty trends, the expansion of vegan supplements, and rising incomes in emerging economies.

1. Market Outlook: The Rise of the “Liquid Gold”

Argan oil, often referred to as "liquid gold," is extracted from the kernels of the argan tree (Argania spinosa), a species native to Morocco. Known for its rich concentration of vitamin E, omega-6, omega-9 fatty acids, and antioxidants, argan oil offers a range of benefits — from hydrating skin and nourishing hair to supporting cardiovascular health when consumed.

Traditionally hand-processed by Berber women in Morocco, argan oil production has strong cultural and economic importance. Today, it enjoys global recognition as a premium, multifunctional, and sustainable ingredient.

The rising imports of argan oil globally reflect this growing demand. This surge is driven primarily by the cosmetics and personal care industry, but also by innovative uses in functional foods, dietary supplements, and pharmaceuticals.

2. Key Industry Highlights Driving Growth

Several macro and micro factors are shaping the argan oil market's trajectory:

  1. Boom in the Skincare & Haircare Sector
    • The cosmetics and personal care segment continues to dominate, with organic and natural beauty products in high demand.
    • Argan oil’s anti-aging, moisturizing, and anti-frizz properties make it a staple in luxury shampoos, conditioners, facial serums, and body lotions.
  2. Clean Beauty Movement
    • Growing consumer preference for chemical-free, sustainable, and ethically sourced products is boosting organic argan oil sales.
    • Certifications like USDA Organic and ECOCERT add value and credibility.
  3. Nutritional & Functional Food Uses
    • The oil’s omega-6 and omega-9 fatty acids position it as a vegan alternative to fish oil in dietary supplements, addressing the needs of health-conscious and plant-based consumers.
  4. Emerging Asian Markets
    • Rapid adoption of K-Beauty and J-Beauty trends in South Korea, Japan, and China has driven demand for natural oils, particularly argan oil, in premium skincare.
  5. Sustainability as a Selling Point
    • European consumers, in particular, value fair-trade certified argan oil sourced from Moroccan cooperatives, tying luxury with ethical consumption.

3. Market Dynamics

Drivers – Beauty Industry Adoption

The skin & haircare industry is the single largest driver of argan oil demand. The oil is known for its ability to:

  • Hydrate and nourish skin with essential fatty acids
  • Reduce wrinkles and improve skin elasticity
  • Strengthen hair and control frizz

Brands like Josie Maran Cosmetics and OGX have built strong product lines around argan oil, cementing its status in the premium personal care segment. For example, Josie Maran’s Whipped Argan Oil Body Butter continues to expand with new scents like Golden Hour in 2025, reflecting ongoing consumer enthusiasm.

Restraints – Limited Geographic Availability

Argan trees are native almost exclusively to Morocco’s Argan Biosphere Reserve, which severely limits production scalability. The oil’s availability is influenced by:

  • Seasonal harvests – Each tree produces about 30 kilos of fruit per year, yielding only 1 liter of oil.
  • Climate change impacts – Droughts can reduce harvest volumes by 30% or more.
  • Political and trade risks – Instability could disrupt global supply chains.

In 2022, Morocco’s severe drought triggered a 20% spike in global prices, underscoring the fragility of supply and pricing stability.

Opportunities – Vegan Omega Supplements

The plant-based supplement trend offers new horizons for argan oil. With its omega-6 and omega-9 profile, argan oil can:

  • Serve as a vegan alternative to fish oil
  • Be incorporated into soft gel capsules, fortified beverages, or nutrition bars
  • Target consumers seeking heart, brain, and skin health benefits

This opens opportunities similar to those explored by algae-based omega-3 brands, allowing argan oil to enter the functional health and wellness space.

4. Application Insights

Cosmetics & Personal Care – Market Leader

  • In 2024, this segment maintained dominance with a projected 12.9% CAGR through 2032.
  • Argan oil is used in:
    • Haircare – Shampoos, conditioners, serums
    • Skincare – Moisturizers, anti-aging creams, body oils
  • Brands like L'Oréal (Garnier Whole Blends) and Josie Maran use 100% organic argan oil in clean beauty formulations.
  • Asia Pacific demand is particularly strong in South Korea, China, and India due to rising disposable incomes.

Oil Type Insights – Organic Argan Oil in the Lead

Organic argan oil outperforms conventional oil due to:

  • Higher purity – Cold-pressed, chemical-free processing
  • Sustainability certifications – USDA, ECOCERT, Fair Trade
  • Premium positioning – Especially in luxury skincare and gourmet food applications

5. Regional Market Insights

Asia Pacific – K-Beauty & J-Beauty Influence

  • Countries like China, Japan, and South Korea are experiencing rapid market expansion.
  • The K-beauty industry’s ingredient-focused approach aligns perfectly with argan oil’s natural and multifunctional appeal.
  • Popular uses include serums, hair treatments, and anti-aging creams.

Europe – Fair-Trade and Ethical Sourcing

  • European consumers are highly receptive to fair-trade certified products.
  • Moroccan cooperatives such as Coopérative Targanine supply ethically sourced argan oil, empowering Berber women.
  • Brands like The Body Shop and L'Oréal source through these channels to combine luxury branding with ethical practices.

North America – Cosmetics Boom

  • The North American market is growing fast due to the clean beauty and organic skincare movement.
  • Products like Josie Maran’s Whipped Argan Oil Body Butter remain best-sellers, with new product variants regularly introduced.

6. Competitive Landscape

The market is fragmented with a mix of:

  • Global brands (L'Oréal, Josie Maran, MOROCCANOIL)
  • Regional producers (Biopurus, Nadifi Argan)
  • Moroccan cooperatives (ZINEGLOB, Arganfarm)

Key competitive strategies include:

  • Sustainability investments – Eco-friendly packaging, ethical sourcing
  • Private-label partnerships – Direct-to-consumer e-commerce growth
  • Innovation – New formulations, blends, and functional applications

Recent Industry Developments

  • July 2023 – Kaffe Bueno introduced KAFFOIL, a sustainable alternative to argan oil, aligning with circular economy principles.
  • March 2023 – OLVEA launched a premium organic argan oil range for luxury cosmetics.
  • January 2023 – Brenntag Specialties acquired a Moroccan cooperative to secure supply chain traceability.

7. Companies Covered

  • OLVEA
  • Arganisme EU
  • Essence of Argan
  • ZINEGLOB
  • Biopurus
  • Nadifi Argan
  • Arganfarm
  • Argan Export Company (AEC)
  • Arganic Ltd.
  • Josie Maran
  • Melvita
  • Hetaksh Essential Oils
  • Aromex Industry
  • MOROCCANOIL

8. Future Outlook (2025–2032)

The argan oil market is poised for sustained growth, driven by:

  • Clean beauty becoming the global standard
  • Vegan supplement integration
  • Emerging market adoption in Asia Pacific and Latin America
  • Expansion of fair-trade supply chains in Europe

However, success will depend on addressing supply constraints through:

  • Agroforestry initiatives to expand argan tree cultivation beyond Morocco
  • Climate-resilient farming techniques
  • Supply chain diversification

Conclusion

The global argan oil market’s rise is a story of cultural heritage meeting modern consumer trends. With applications spanning beauty, health, and wellness, argan oil has transitioned from a Moroccan treasure to a global luxury essential.

As brands embrace sustainability, fair trade, and innovation, argan oil’s premium positioning will likely remain intact. But producers must navigate the challenges of climate change, supply limitations, and price volatility to fully capitalize on the market’s projected US$ 835.5 million valuation by 2032.

In short, argan oil’s future looks bright — and golden.

𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐋𝐚𝐭𝐞𝐬𝐭 𝐓𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐑𝐞𝐩𝐨𝐫𝐭:

Personal Care Appliances Market

Gift Card Market

Baby Diaper Market

Mens Grooming Products Market

 


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