Tahini Market Booms Amid Increasing Popularity of Mediterranean and Middle Eastern Cuisine

The global tahini market is gaining strong momentum, driven by rising consumer awareness regarding healthy eating habits and the increasing adoption of Mediterranean and Middle Eastern cuisines worldwide. According to Persistence Market Research, the global tahini market size is likely to be valued at US$ 2.2 billion in 2025 and is projected to reach US$ 3.1 billion by 2032, expanding at a CAGR of 5.8% during the forecast period from 2025 to 2032. The steady market expansion is attributed to the growing use of tahini as a versatile ingredient in sauces, spreads, dips, and desserts, combined with the global trend toward plant-based and nutrient-rich foods. Tahini, made from ground sesame seeds, is renowned for its high nutritional value, including healthy fats, protein, and essential minerals such as calcium and magnesium, making it increasingly popular among health-conscious consumers. Additionally, the rising demand for ethnic and exotic flavors, particularly in Western markets, continues to propel product innovation and regional market expansion.

What is driving the growing popularity of tahini in the global food industry?
Tahini’s growing popularity is primarily driven by the rising consumer preference for plant-based, nutrient-dense, and natural food products. The spread’s creamy texture and versatility in sweet and savory dishes make it a preferred choice among chefs and consumers seeking healthy yet flavorful alternatives. Moreover, the increasing awareness about the health benefits associated with sesame seeds—such as improving heart health, promoting bone strength, and reducing inflammation—has significantly boosted tahini consumption across various regions. In addition, the global shift toward vegetarian and vegan diets has further fueled tahini’s adoption as a vital source of protein and healthy fats.

Receive Sample of Research Report @ https://www.persistencemarketresearch.com/samples/12883

Segmentation Analysis
The tahini market is segmented based on product type, packaging size, distribution channel, and region.

By Product Type: The market is categorized into paste & spreads, desserts & other sweets, and sauces & dips. Among these, the paste & spreads segment is anticipated to dominate the market throughout the forecast period, driven by the widespread use of tahini paste in traditional dishes such as hummus, baba ganoush, and falafel wraps. The increasing consumption of ready-to-eat and easy-to-use spreads among urban consumers also supports the segment’s growth. Meanwhile, the sauces & dips segment is projected to grow at the fastest rate, fueled by the rising trend of fusion cuisines and global demand for versatile condiments. Desserts and other sweets featuring tahini are gaining attention due to its growing inclusion in confectionery products such as halva and tahini-based cookies, particularly in Middle Eastern and European markets.

By Packaging Size: The market is segmented into below 50 grams, 50–150 grams, and above 150 grams. The above 150 grams segment holds a prominent share owing to high demand from households and foodservice sectors that prefer bulk packaging for regular use. However, the 50–150 grams segment is expected to register significant growth during the forecast period, driven by the increasing demand for convenient, single-use, and travel-friendly packs. This trend aligns with the rise of on-the-go consumption patterns and smaller family sizes in urban areas.

By Distribution Channel: The tahini market distribution is segmented into modern trade, conventional retail, HoReCa (Hotels, Restaurants, and Cafes), online stores, and others. Modern trade currently leads the market, supported by the wide availability of tahini products in supermarkets and hypermarkets. However, online stores are emerging as a fast-growing channel due to the rapid penetration of e-commerce platforms and the growing consumer preference for doorstep delivery of specialty and organic products. The HoReCa segment continues to be a vital contributor, with restaurants increasingly incorporating tahini into their menus to cater to the rising demand for global flavors.

Regional Insights
Regionally, the global tahini market is segmented into North America, Europe, East Asia, South Asia and Oceania, Latin America, and the Middle East and Africa. Among these, the Middle East and Africa (MEA) region currently dominates the global tahini market, accounting for a substantial revenue share in 2025. This dominance is attributed to tahini’s deep cultural and culinary roots across the region, where it serves as a staple ingredient in a wide range of traditional dishes. The presence of numerous local and established manufacturers, such as Halwani Bros. Co., El Rashidi El Mizan, and Prince Tahina, further strengthens the market in MEA.

North America and Europe are expected to exhibit robust growth during the forecast period, supported by increasing consumer inclination toward plant-based and ethnic foods. In North America, the growing popularity of Mediterranean diets and the availability of tahini in various organic and specialty food stores have accelerated its adoption. Europe is witnessing a similar trend, with expanding product innovation and the inclusion of tahini in bakery, confectionery, and ready-to-eat categories. East Asia and South Asia & Oceania are projected to emerge as the fastest-growing regions, driven by the expanding food processing industry and rising disposable incomes. The growing urban population, coupled with exposure to global cuisines, is expected to further strengthen tahini demand in these markets.

Unique Features and Innovations in the Market
Modern tahini products are witnessing innovations in both formulation and production. Manufacturers are focusing on organic, non-GMO, and gluten-free formulations to cater to the growing demand for clean-label and allergen-free food products. Technological advancements in sesame seed processing and oil extraction are improving product quality, consistency, and shelf stability. Moreover, some leading producers are incorporating automation and artificial intelligence (AI) technologies to enhance production efficiency and maintain quality standards.

In addition, the use of digital platforms and e-commerce technologies has significantly transformed the distribution landscape. Online stores and direct-to-consumer (D2C) channels have enabled brands to reach a wider audience, providing detailed product information and transparency that modern consumers seek. The integration of data analytics helps manufacturers understand consumer preferences and develop new product lines, such as flavored tahini or low-fat variants, tailored to diverse markets.

Market Highlights
The increasing use of tahini in the foodservice industry, particularly in vegan and health-focused restaurants, is a major factor driving market growth. The spread’s versatility allows it to be used in both sweet and savory applications, expanding its utility across the culinary spectrum. Additionally, the global focus on sustainability and natural ingredients has boosted sesame seed cultivation and fair-trade practices, contributing to tahini’s ethical appeal.

Government initiatives promoting healthy eating habits and the rise in consumer demand for functional foods are also fostering tahini market expansion. The cost-effectiveness of tahini as a high-protein, nutrient-rich alternative to dairy-based spreads further enhances its market potential. Furthermore, growing interest in ethnic cuisines and international food festivals is introducing tahini to new audiences, reinforcing its global acceptance.

Do You Have Any Query or Specific Requirement? Request Customization of Report: https://www.persistencemarketresearch.com/request-customization/12883

Key Players
Dipasa USA
Sunshine International Foods, Inc.
Kevala International LLC
Premier Organics
Joyva Corp
Halwani Bros. Co.
El Rashidi El Mizan
Haitoglou Bros S.A.
Al Wadi Al Akhdar SAL
Prince Tahina
Carleys of Cornwall Ltd
Balsam Tahini
Alseedawi Sweets Factories Co.
Achva
Other

Competitive Landscape
The competitive landscape of the global tahini market is characterized by a mix of regional and international players focusing on product innovation, strategic partnerships, and expansion into emerging markets. Leading companies such as Dipasa USA and Sunshine International Foods, Inc. are strengthening their market presence through innovations in product formulation and sustainable sourcing practices. Kevala International LLC and Premier Organics emphasize organic certifications and clean-label production, appealing to health-conscious consumers. Joyva Corp and Halwani Bros. Co. continue to leverage their strong brand reputation and extensive product portfolios to expand their regional and international footprints.

El Rashidi El Mizan and Haitoglou Bros S.A. are focusing on expanding their manufacturing capacities and introducing premium tahini products in export markets, while Al Wadi Al Akhdar SAL and Prince Tahina are exploring new distribution partnerships to enhance their global reach. Companies such as Carleys of Cornwall Ltd and Balsam Tahini are focusing on artisanal and small-batch production to target niche consumers seeking authenticity and superior taste. Continuous product differentiation, improved shelf stability, and expansion into online retail remain central strategies for sustaining competitiveness in this evolving market.

Outlook
The tahini market outlook remains highly positive, with multiple growth opportunities emerging across food processing, retail, and HoReCa sectors. As consumers continue to embrace healthy and natural food alternatives, tahini’s market relevance will expand beyond traditional regions into mainstream Western diets. Technological advancements in food processing, enhanced supply chain efficiency, and growing online retail channels will further strengthen market accessibility.

Moreover, evolving food safety regulations and increasing demand for organic certifications are expected to shape industry standards, ensuring product quality and sustainability. With continuous innovation in packaging, flavor diversification, and distribution models, the tahini market is poised for sustained global growth throughout the forecast period.